Marc Jacobs

The range is built around sweet, fruity and woody accords. Floral, powdery and citrus facets turn up alongside them throughout the catalogue. Jasmine, violet and musk appear repeatedly across the compositions, giving the line a consistent set of materials even as the individual fragrances shift in tone.

At the centre of the house sits Daisy. The rest of the collection follows the same broad path, leaning towards feminine compositions that balance fruit and wood with soft floral notes. The powdery and citrus elements that accompany the core accords keep the overall profile from settling into a single fixed mood, while the recurring jasmine and violet anchor the different releases to a shared palette.