M. Asam

No.1 sits within a range built on sweet, citrus and powdery accords. Vanilla and amber appear across the catalogue, lending a warm base to the bright opening notes. Jasmine is also a recurring material, adding a floral facet to the compositions.

Alongside the core accords, the house incorporates floral, woody and fruity elements. The overall register is defined by this combination of sugar-led sweetness, zest and soft powder, anchored by the heavy use of vanilla and amber. The presence of jasmine and other floral notes weaves through the formulations, while woody and fruity touches provide additional contrast to the dominant sweet and citrus profile.