Jo Loves

Cedar anchors a catalogue built on aromatic, citrus and fresh spicy accords. These bright, herbal and zesty tones form the backbone of the range, giving the compositions an open and airy character. Woody, sweet and floral elements appear alongside the dominant themes, adding depth and softness to the sharper top notes.

The materials and accords combine to create a unisex register that feels clean and transparent rather than heavy or opulent. While the house explores various fruit and botanical pairings, the presence of cedar provides a consistent dry foundation. This approach is visible in a fragrance such as Mango Thai Lime, where the materials support the overall fresh and aromatic profile.