IIUVO

Musk sits at the centre of this range, giving the fragrances a soft, skin-like base that carries the rest of the composition. From there, fresh spicy and aromatic notes build outward, creating a structure that feels airy rather than heavy. Grapefruit appears often, adding a bright citrus edge that keeps the spicy elements from settling too flat. Rose and patchouli also recur, linking the floral and earthy sides of the catalogue together. These materials sit alongside powdery accents that soften the sharper edges of the citrus and spice.

The result is a set of unisex scents that move between fresh spice, musk, and aromatic clarity. Bullshit shows how these elements come together, with the fruit and flower notes meeting the deeper base. The house relies on this balance of grapefruit, rose, musk, and patchouli to shape its identity, letting the fresh spicy and aromatic accords lead while the powdery and floral tones fill in the space around them.