H&M

Sweet accords run through the range, often joined by powdery, woody and citrus notes. Vanilla and jasmine appear repeatedly across the catalogue. The overall character leans towards softer, feminine compositions.

Vanilla sits at the centre of the house, forming a base for many of the scents. One of the fragrances that features this material is Above The Clouds. The combination of sweet and powdery elements creates a consistent thread throughout the different options available. Woody facets provide structure to the lighter citrus touches found in various releases. Jasmine adds a floral layer to the dominant sweet profile. The materials work together to establish a recognisable style across the collection.