fūm

This range is built around aromatic, fruity and sweet accords. Warm spicy, amber and woody facets turn up alongside them throughout the collection. Cardamom, musk, myrrh and neroli appear repeatedly across the different compositions, giving the house a consistent material base while the accords shift from one release to another.

At the centre of the catalogue sits Aloha Lei, which forms part of a wider unisex selection that moves between bright, fresh impressions and deeper resinous tones. The materials and accords listed here run through the full set of offerings without fixing the house to a single mood or single style of blending.