CB I Hate Perfume

M2 Black March sits at the centre of a range built on green and woody accords. These elements run through the catalogue and are joined by fresh, aromatic and earthy tones. The compositions make frequent use of Soil Tincture, Leather and Oakmoss. The scents are presented as unisex offerings that explore natural themes and outdoor settings.

The house focuses on recreating specific environments and sensory memories rather than traditional perfume structures. The materials chosen support a style that emphasizes damp earth, forest floors and organic textures. This approach results in a collection that prioritizes naturalistic impressions and raw, grounded elements over conventional floral or citrus arrangements.